Building a Brand on Social Media

Course Description 

Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence. Whether you’re looking to build a brand from scratch or strengthen an existing brand, this course will help you build a brand using social media. We’ll cover how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your audience, and evaluate and revise your strategy. 

Learning Outcomes 

Students will learn to define terms related to social media branding, how to create a strategy for your social media brand, various social media platforms and identify what platforms fit your brand, how to communicate effectively over social media, how to deal with negative feedback and criticism, how to create a social media playbook to guide brand ambassadors, and how to evaluate your brand strength and revise your strategy 

15 hour course, 1 week

Contact your Career Coach to register.

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