Basic Internet Marketing

Course Description 

This course is an ideal start for business owners and people new to marketing to learn the basics of Internet marketing. We’ve included information on how to market online, and even more importantly, how to determine what results you are getting. Then, you can figure out whether you are reaching your target market, where your qualified prospects are, and how they are engaged as a result of your efforts. This course includes sessions on search engine optimization, e-mail campaigns, pay per click advertising, and more. 

Learning Outcomes 

Students will learn how their internet marketing strategy fits with their overall marketing plan, how to apply techniques to influence and engage with their target market, value of using a distribution service for e-mail marketing campaigns, search engine optimization, online advertising to boost their marketing results, and how to adjust their internet marketing plan based on metrics and reporting 

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