Creating a Google Adwords Campaign

Course Description 

Many companies advertise with pay per click ads. This course focuses on the largest machine available: Google AdWords. In this one-day course, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWords budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success. 

Learning Outcomes 

Students will learn how to define Google AdWords and pay per click, keywords lists and group, tracking and statistical information, what are conversions from click-throughs, and how to decide whether they will write their own ads or enlist help.  

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